Triple Bottom Line

I was reading the May 7-13 issue of the "Bloomberg Business Week" and came across a short but very well written advertisement/ article entitled "A Choice Opportunity".

It is a brief article that simply points out that Rio+20 looms near and the world is again gathering to address how create a comprehensive plan for a sustainable future.

In the opening lines the author writes, "The world's population surpassed 7 billion last year. It is expected to increase another 30% over the next 40 years, while natural resources dwindle and environmental conditions decay. That is a problem that can no longer be disguised euphemistically as "a challenge".

As I sit here and review the stocking protocols for our system and am considering the formulas for the Waste Water Treatment (WWT) system that allows us to remove chemicals and other noxious waste from the water while the shrimp are growing in the ponds and to do so naturally and rapidly with no discharge and no environmental challenges I am re-energized by both the immediate application which will be enormously profitable to wit: a natural system for growing jumbo white shrimp. 

But I am equally upbeat by the immediate potential of our system with some adaptation for the production of high yield marine protein from fin fish especially such as species as black cod, white sea bass, and even flounder. 

I am writing this because I am not sure during our work the past year here if we have made this point adequately to those interested in our system.

Yes, I have discussed the profitability of the system through the production of jumbo shrimp and I have talked a lot about how we have eliminated the risks and problems associated with open air aquaculture but I am not positive we have actually discussed the way this is going to impact the production of marine protein in a truly green sustainable and profitable manner.

(This is the new 'triple bottom line" John Elkington wrote about over a decade ago in his book "Cannibals With Forks").

Maybe it does not matter and all that investors really give a damn about is the return on their investment. (And God knows I am no socialist but a true proponent of capitalism).

That said, there is a line in this article that states, "...the UN Conference on Sustainable Development June 20-22 in Rio de Janeiro, promises to define a path to a safer, more equitable, cleaner, greener, and more prosperous world. After the conference, a big choice between action and inaction looms for the global community...". 

I can think of no one area any more critical to the future posterity of the world than a system and protocols capable of producing significant amounts of crustaceans, mollusks, and fish to provide people with a healthy protein in a sustainable and natural form. 

And we have it operating and ready for expansion.