Fundamental truths

There are two fundamental truths that I have come to accept as vital to understanding the functioning of the human animal.

The first is attributed to the philosopher George Berkeley who asserted “esse est percipi, (to be is to be perceived) ”. Perhaps better said, “perception is reality”.

The second is attributed to Plato who supposedly wrote, “ Only four things motivate the human animal, fear, altruism, empathy and self-interest”. (Some have argued that altruism is a form of self-interest but I think they are distinct).

I hold with complete conviction that anyone and everyone who wishes to advance any personal or professional agenda, must understand the power and truth of these two statements.

If you want people to support you, purchase your products, buy your wares, embrace your beliefs, and in short see the world through your perspective, understanding these truths and recognizing how to employ them in specific instances is the only pathway to success.

I will be referring to these “truths” in future postings.